Social Music Platform
Real-time audio and chat that build habit and connection
On This Page
Fungjai is a Thai music app with local and international tracks, offline downloads, playlists, artist follows, and live radio. I led a redesign to make the app easier and more social. The key feature is Fung With U: a live experience with real‑time audio and live chat so fans can connect with DJs, share moments, and discover music together.
Understanding Products
We positioned Fungjai as a Social Music Platform. Growth rests on two pillars:
Music Streaming 🎵 — Our base, strong in indie
Fung With U (Live DJ) 🎙️ — Live Chat & Real‑time Audio Streaming
We mapped a marketing funnel for Live DJ to build habit
Concept Testing
Because Live DJ was already launched, we tested improvements with real users in‑app: DJs (UGC & PGC), audience who attend live shows, and music listeners who are new to live.
Objective
Reposition Fungjai as a social music platform and figure how we can turn first-time listeners into community members, by learning what attracts new users, what keep existing users loyal, what we do well and what to improve.
Interview Target
Low-fi
Then, we turned the “social music” idea into screens. Test with colleagues to validate flows and gather fast, feedback and fix it before real-user testing.
High-fi
Test with real users, by using clickable prototype end-to-end, following a normal user journey
Interview Script
After setting objectives & target groups, we wrote interview script to test the end-to-end social music concept with real users (listeners, audio audience, DJs, new indie/non-indie). We first collected their background (music interests, habits, discovery channels), then walked them through the app journey (onboarding → home → Live DJ → chat → donate) and captured feedback throughout.
Interview + Analysis
We interviewed 6 target groups to see how people find, join, chat, return, and support in Live DJ.
We also got basic app data, when DJs go live (day/time and length), how many people join (peak/concurrent), average vs unique listeners per session/DJ, and simple repeat rates. This showed which time slots and DJ style people like, so we know where to focus next.
Insight
Based on user feedback, we refined the flow end-to-end so new people see the value fast, and build habit.
Onboarding & Home Entry
Added a welcome that show recognizable artists and indie names, so people know Fungjai has mainstream songs too. The third screen highlights the new Fung With U (Live DJ) feature.
After onboarding, user picks favorite artists/songs so we can build personalized mixes. We also offer an optional “find friends” step, suggesting friends to follow. The Home screen recommends Mix for You, New to Indie, and Top 20 to get them listening right away
Listen to Live DJ
Tutorial
First-time visitors to Live DJ see a short tutorial: how to be a co-host, song history, chatting
Listen to Live DJ & Support
After the tutorial, we give a small free coin (mushroom) so users can try donating once.
Notification
Users don’t miss live shows, new releases, or friend/DJ updates. Reminders link straight into the room or songs.
