ABOUT ME
Peipei
Tuangrat Uthaisethawat
I am 4+ year of experience uxui designer working on various project in different industryies
Experienced UX/UI designer with 4+ years delivering end-to-end mobile and web products across startups and enterprise. Skilled in managing the full design process, from user research and interviews to delivery, blending creative thinking with practical problem-solving. Flexible and open-minded, embraces challenges, and enjoys collaborating with others.
Experience
2024 - Present
UX/UI Designer
The 1 (Central Group)
Researched, designed, and applied gamification across app features to improve user engagement, online-to-offline shopping experience, and increase business profitability.
Designed features on generic, reusable components aligned with items patterns and the design system, so fast scaling across campaigns/brands, and lower maintenance
Developed a gamified membership program that motivated users to spend more and achieve higher membership tiers faster
Collaborated with Product Owners, BUs, and Developers to craft consistent, brand-aligned experiences for loyalty features ,and set design direction and priorities
2024 - Present
UX/UI Designer
The 1 (Central Group)
Researched, designed, and applied gamification across app features to improve user engagement, online-to-offline shopping experience, and increase business profitability.
Designed features on generic, reusable components aligned with items patterns and the design system, so fast scaling across campaigns/brands, and lower maintenance
Developed a gamified membership program that motivated users to spend more and achieve higher membership tiers faster
Collaborated with Product Owners, BUs, and Developers to craft consistent, brand-aligned experiences for loyalty features ,and set design direction and priorities
2024 - Present
UX/UI Designer
The 1 (Central Group)
Researched, designed, and applied gamification across app features to improve user engagement, online-to-offline shopping experience, and increase business profitability.
Designed features on generic, reusable components aligned with items patterns and the design system, so fast scaling across campaigns/brands, and lower maintenance
Developed a gamified membership program that motivated users to spend more and achieve higher membership tiers faster
Collaborated with Product Owners, BUs, and Developers to craft consistent, brand-aligned experiences for loyalty features ,and set design direction and priorities
2021 - 2023
UX/UI Designer
Fungjai & Ookbee U
Sole designer, overseeing the design process and delivering end-to-end user experiences for multiple products, including a music streaming platform, online courses platform, and NFT marketplace.
Conducted in-depth research to identify new product opportunities within the music industry, analyzing market trends and user needs to propose innovative growth strategies and support business expansion initiatives.
Enhanced online course enrollment rates by redesigning user flows, improving website layouts, store pages, and navigation menus.
Led evaluative testing with 10+ participants, synthesizing feedback and implementing design improvements that significantly reduced bounce rates for the music streaming platform's primary user flow.
Collaborated closely with developers to address usability issues and ensure a seamless user experience from start to finish.
2021 - 2023
UX/UI Designer
Fungjai & Ookbee U
Sole designer, overseeing the design process and delivering end-to-end user experiences for multiple products, including a music streaming platform, online courses platform, and NFT marketplace.
Conducted in-depth research to identify new product opportunities within the music industry, analyzing market trends and user needs to propose innovative growth strategies and support business expansion initiatives.
Enhanced online course enrollment rates by redesigning user flows, improving website layouts, store pages, and navigation menus.
Led evaluative testing with 10+ participants, synthesizing feedback and implementing design improvements that significantly reduced bounce rates for the music streaming platform's primary user flow.
Collaborated closely with developers to address usability issues and ensure a seamless user experience from start to finish.
2021 - 2023
UX/UI Designer
Fungjai & Ookbee U
Sole designer, overseeing the design process and delivering end-to-end user experiences for multiple products, including a music streaming platform, online courses platform, and NFT marketplace.
Conducted in-depth research to identify new product opportunities within the music industry, analyzing market trends and user needs to propose innovative growth strategies and support business expansion initiatives.
Enhanced online course enrollment rates by redesigning user flows, improving website layouts, store pages, and navigation menus.
Led evaluative testing with 10+ participants, synthesizing feedback and implementing design improvements that significantly reduced bounce rates for the music streaming platform's primary user flow.
Collaborated closely with developers to address usability issues and ensure a seamless user experience from start to finish.
2020 - 2021
UX/UI Designer
Kollective One (Former Cloudero)
Managed UX/UI design as the sole designer, conducting research, developing user flows, wireframes, and interface designs to enhance user experiences.
Analyzed competitors’ interfaces and user experiences within the influencer matching industry to identify areas for improvement.
Utilized data from user research and usability testing to inform design decisions, driving product development and improving platform functionality.
Designed data-visualization dashboards for campaign performance and creator metrics
Partnered with cross-functional teams, including marketing, to align designs with business objectives and user needs.
2020 - 2021
UX/UI Designer
Kollective One (Former Cloudero)
Managed UX/UI design as the sole designer, conducting research, developing user flows, wireframes, and interface designs to enhance user experiences.
Analyzed competitors’ interfaces and user experiences within the influencer matching industry to identify areas for improvement.
Utilized data from user research and usability testing to inform design decisions, driving product development and improving platform functionality.
Designed data-visualization dashboards for campaign performance and creator metrics
Partnered with cross-functional teams, including marketing, to align designs with business objectives and user needs.
2020 - 2021
UX/UI Designer
Kollective One (Former Cloudero)
Managed UX/UI design as the sole designer, conducting research, developing user flows, wireframes, and interface designs to enhance user experiences.
Analyzed competitors’ interfaces and user experiences within the influencer matching industry to identify areas for improvement.
Utilized data from user research and usability testing to inform design decisions, driving product development and improving platform functionality.
Designed data-visualization dashboards for campaign performance and creator metrics
Partnered with cross-functional teams, including marketing, to align designs with business objectives and user needs.
Hard Skills
Design Thinking
User Research
User Experience Design (UX Design)
User Journey
Information Architecture
Wireframing
User Interface Design (UI Design)
Interaction Design
Usability Testing & Concept Testing
Prototype Animation
Basic HTML & CSS
Soft Skills
Creative Problem Solving
Adaptability
Empathy
Growth Mindset
Resilience
Ownership
Open-minded
Tools
Figma
Adobe Creative Cloud
LotieFiles
Useberry
Miro
Education
2016 - 2020
B.A. - Industrial Design ( ID )
Faculty of Architecture, Chulalongkorn University
GPA: 3.60 • GPAX: 3.48 (Second Class Honors)
Relevant courses: Design Thinking, User Research, UX Design, Product Design, Visual Design
Relevant courses: Design Thinking, User Research, UX Design, Product Design, Visual Design
Volunteering
Jan 2020
Volunteer
Harvard T.H. Chan School of Public Health
Conducted the research and brainstormed to generate ideas and solutions on the concept of “Happy Cities” following the “Whole View Model”, a design principle by Prof. Patrick Whitney from Harvard T.H. Chan School of Public Health, to identifiy forces of change in urban environments that impact the happiness of inhabitants.
Jan 2020
Volunteer
Harvard T.H. Chan School of Public Health
Conducted the research and brainstormed to generate ideas and solutions on the concept of “Happy Cities” following the “Whole View Model”, a design principle by Prof. Patrick Whitney from Harvard T.H. Chan School of Public Health, to identifiy forces of change in urban environments that impact the happiness of inhabitants.
Jan 2020
Volunteer
Harvard T.H. Chan School of Public Health
Conducted the research and brainstormed to generate ideas and solutions on the concept of “Happy Cities” following the “Whole View Model”, a design principle by Prof. Patrick Whitney from Harvard T.H. Chan School of Public Health, to identifiy forces of change in urban environments that impact the happiness of inhabitants.
Jan 2020
Design Thinking Facilitator
"Law ฟัง You" Workshop
The workshop was hosted by Office of the Council of State.
Assisting team members from different careers to collaboratively approach problems in new ways and creatively generate an appropriate ideas following design thinking principle.
Jan 2020
Design Thinking Facilitator
"Law ฟัง You" Workshop
The workshop was hosted by Office of the Council of State.
Assisting team members from different careers to collaboratively approach problems in new ways and creatively generate an appropriate ideas following design thinking principle.
Jan 2020
Design Thinking Facilitator
"Law ฟัง You" Workshop
The workshop was hosted by Office of the Council of State.
Assisting team members from different careers to collaboratively approach problems in new ways and creatively generate an appropriate ideas following design thinking principle.
👀
Let’s talk projects, collaborations, or anything design!
Email me at peipei.tuangrat@gmail.com
or message me on Linkedin
👀
Let’s talk projects, collaborations, or anything design!
Email me at peipei.tuangrat@gmail.com
or message me on Linkedin
👀
Let’s talk projects, collaborations, or anything design!
Email me at peipei.tuangrat@gmail.com
or message me on Linkedin
Copyright 2025 by Peipei Tuangrat
Copyright 2025 by Peipei Tuangrat
Copyright 2025 by Peipei Tuangrat