Influencer Matching Tool
Connect brands and creators with smart matching
On This Page
An influencer marketing platform connects brands with content creators. Brands rely on creators to promote their products and services, while creators look for ways to monetize their content.
For this MVP, after discussing with the team, I designed a website-like flow using Google Sheets to move fast despite front-end limits. The prototype looked and behaved like a real product, so we could test the idea with real users and collect feedback before investing in build.
Requirements
Influencer alignment: Provide search and filters to find influencers based on brand values and target audience
Campaign effectiveness: Provide analytics to track performance, engagement metrics, and ROI
Budget-friendly solutions: Offer flexible pricing options and allow brands to manage budgets themselves
Comprehensive marketing: Integrate end-to-end features—discovery, campaign management, and performance measurement
Flow
This section shows how the research was shaped into a 4 Steps.
MVP & Validations
At first, the MVP was planned to be built in website. But after discussing with the team and realizing we didn’t have front-end resources to support the build, we decided to shift the approach. Since all creator and brand data already lived in Google Sheets, we created a functional, website-like prototype directly in Sheets instead. Tabs acted as pages, filters and sorts mimicked the selection UI, formulas powered budget , forecast math, and simple charts showed results. This allowed us to move faster, validate the idea with real users, and simulate the actual experience without development effort.
1. Create Campaign
To create a campaign that aligns with your business, we first need to understand your goals, audience, budget, and timeline.
Influencer Selection
Choose influencers that fit your requirements by filtering by channel, content/media type, audience demographics, influencer category, and lifestyle.
3. Ad Enhancements
Enhance your reach with boosted ads and promoted posts to maximize impact.
4. Summary
After you enter the required information and select influencers, this page shows a summary of your choices and an estimate of expected results. Once you confirm, our team will contact the selected influencers and launch the campaign.
5. Real-time Dashboard
After launch, access a real-time dashboard to monitor performance and track results with up-to-date metrics.
